About QuantVibe AI
QuantVibe AI exists to answer one question for DTC (Direct to Consumer) and B2C brands: which of your marketing dollars actually drive revenue? Our core is a marketing measurement stack built around that question:
- Geo incrementality testing for ground-truth lift
- Media mix modeling for channel budgets
- Pre-MMM data readiness audit, so you never pay for a model your data cannot support
- Multi-touch attribution for day-to-day reporting
Rounding out the stack: a CRO (Conversion Rate Optimization) AI agent grounded in behavioral science, and customer segmentation, so you can act on what the measurement finds.
Every tool was built by performance marketing practitioners who use them day to day, using AI-assisted coding. That is what makes enterprise-grade measurement affordable for startups and small businesses, with nothing watered down.
One Connected Measurement Stack
Geo experiments provide the ground truth, the MMM turns it into channel budgets, attribution handles the day to day, and the readiness audit tells you when your data is not ready yet. Each tool strengthens the others.
Honest About Uncertainty
These are models, and no model is certain. We report lift with confidence intervals, delay tests that cannot work, and tell you when not to build an MMM. You get numbers you can defend.
Transparent and Completely Customizable
Nothing we build is a black box. Every assumption is visible, and every part of the model can be tailored to your business.
We also wrote the book on it, literally.
The New Marketing Measurement Playbook
How Attribution, Incrementality Testing, and MMMs Drive Smarter Budgeting and Maximize Profits
It covers the full spectrum of marketing measurement, from attribution to incrementality testing to media mix modeling, and reflects the same philosophy we bring to every client engagement: practical, actionable, and grounded in what the data actually says.
Already available in Google Doc and PDF formats.