Geo Incrementality Testing
Switch a channel off in a few test markets and measure its true lift against a synthetic control twin. Confidence intervals included.
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Which Ad Dollars Are Wasted, and Where Should You Double Down?
We show DTC (Direct to Consumer) and B2C brands which marketing channels actually drive revenue, and which just take credit for it, so you can cut the waste and put every dollar where it works.
Geo incrementality testing, transparent media mix modeling (MMM), and multi-touch attribution: the same enterprise-grade measurement stack big brands pay six figures for, with nothing watered down.
AI-assisted coding is what now makes it affordable for startups and small businesses.
Media Mix Modeling
Fully transparent, customizable MMM that you can even own. Include any priors that you may have. Budget Optimization and Forecasting included.
Pre-MMM Data Readiness Audit
17 diagnostic checks on your spend and outcome history that tell you whether your data can carry an MMM before you pay for one. Readiness score and fix roadmap included.
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Multi-Touch Attribution
Markov chain and Shapley value models that replace last click attribution. Get closer to what’s actually working.
Conversion Rate Optimization (CRO) Agent
Drop in a landing page URL and get 7+ conversion improvement recommendations grounded in behavioral science.
Customer Segmentation
K-Means clustering built directly in Excel with Claude. Know who your best customers are and how to find more of them.