Media Mix Modeling

Are your TV, podcast, or out-of-home channels invisible to your attribution system? If you're only measuring clicks, you're flying blind on the channels that might be driving, or draining, your bottom line. A media mix model is usually the best way to see the full picture, and most companies either don't have one or are stuck with a black box they can't explain.

Our media mix model takes your daily spend by channel and your overall profit data, then teases apart exactly how much value each channel is generating, including the delayed impact and diminishing returns. You'll see response curves, marginal ROI by channel, and a budget optimization tool with guardrails so you can reallocate spend with confidence.

The model is fully customized to your business: promotions, seasonality, pricing changes, competitor activity, even prior holdout test results. And we're completely transparent; you'll see every equation, every parameter, nothing hidden.

See it in action

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Fill out the short form to start a conversation about building your custom media mix model. We'll walk through your channels, your data, and show you exactly where your next dollar should go.